What is a quality visitor? They are a perfect fit for your target customer. If you are a business targeting men over the age 40 with an interest in classic motors, then you really need traffic from this demographic. Your first step to getting quality traffic is to understand exactly who your target customer is. When you’ve done that, what information platform do they use? Facebook, Twitter, Google Ads, Instagram or Tik tok? Where would they search for your product or service? Are they on forums? Determine which platform you should be focusing your traffic building efforts on.